Research on online consumers reported extremely significant data: over 77% of them prefer social login when using an e-commerce site for two main reasons: security and data correctness. This certainly leads to increased conversion rates and, therefore, more sales.
There is a reason behind customers’ preferring social login instead of filling out a new registration form for each site they visit. First of all, security: social login allows them not to put their username and password into the hands of websites that might not be secure. Not to mention bearing them all in mind and all the time it takes to fill a for form for each site. The second main reason concerns personalisation of data that with social media such as Facebook, Twitter and Google+ are much more accurate. Customers, annoyed by inappropriate targeting, are delightfully surprised when they are addressed offers close to their tastes and needs, and this happens more frequently when you access via social media you constantly update. All this makes your potential customers feel more secure and better disposed to purchase in your online shop.